My Creative Enterprise Model - Evaluation

Creative Enterprise Model - Evaluation

When creating my creative enterprise "Cameron Cargill: Freelance Creative", I have discovered how to make my business more appealing to potential customers as well as taking on the feedback from my peers to help further develop my enterprise idea. With this, I have looked at what I will need to reconsider when having further conceptual ideas for my business and what I'll be tasked to do to act upon the feedback and lessons learned to finalise my creative enterprise. 

My actual business model itself was a key factor in my learning and development of my work as it received a lot of mixed feedback which I much appreciated and gave me a wider scope on how others could preview CCFC and how their perceptions of the brand could alter how my business is created and shown to the world. I learned to make my intentions and steps towards my goal clearer to see and understand. It was a much needed series of feedback. I have therefore been more specific with the details about my business in what I intend to do as part of my business and why it will be a unique business, with myself being like "a jack of all trades" in the creative area. This has helped me further develop and create a business-ready enterprise and all the technicalities that will come alongside my chosen line of work.

An example of this is largely being able to undertake constructive feedback on my design choices, looking at primarily my logo designs. In regards to my logo designs for my business, I have looked at several takes on the designs that I have created and with both my personal and peers' feedback on my designs, I've learnt to create a more suitable design which is both aesthetically pleasing and still practical in the sense of the legibility and a professional design. What I needed to consider was to make a suitable logo design that not only was more visually appealing but to also have a design that was easy to read. From the feedback given to me, I acted upon this to create my sixth and final design of my logo for CCFC - a design which had followed the same colour scheme of the previous design but used a thicker font in bold to make it easier to read for audiences and for other peers. In addition to this, I moved the text to the right so the design didn't look like a bulky combination of both the initials and the other text. From the feedback I received in a critically constructive manner, I learnt to notice and accept the flaws in my designs and used the advice to help create a business-ready logo which received great responses from peers.

I have also learnt that I need to be more proficient with research and development of my business. Being a freelancer is a job that has a lot of leeway in terms of how to be a freelancer and how you might want to run the business for yourself. I have been informed through the feedback that I have received throughout the year that I need to be more thorough with my research in particular to get a stronger idea about freelance work as well as the kind of rates and business work I may find myself with in the future, especially in the creative industries. I'll need to potentially reconsider what kind of freelance work I will want to put myself out there for so I do not overwhelm myself; in addition to this, to act upon this, I will still make sure I am adept in several fields of the creative area so I don't have to limit myself to exclusive work and/or work placements.