Executive Summary
- Help establish contact between teams and individuals
- Provide opportunities to up-and-coming as well as already formed freelance workers
Business Overview
- Help establish contact between teams and individuals
- Finding permanent or freelance staff for creative companies in London
Sales and Marketing
- Job advertising
- Provides contact details for business leaders
- Provides links to social media pages (Facebook, Twitter and LinkedIn)
Operations and Resources
- Graphic design
- Account and Project Management
- Strategy
- Marketing and Business Development
- Production
- Admin and studio support
- Provides job application templates for potential employees to fill in to apply for jobs - details are as follows;
- Name
- Email Address
- Phone Number
- Salary
- Website (if applicable)
- Eligibility to work in the UK
- Notice Period
- Cover Letter
- CV & Portfolio
- Provides job offerings with details such as;
- What the job consists of
- What kind of person the job is suitable for
- Where to contact to get more details of the job
Planning
- Allowing freelance workers to contact members of the business
- Provides links to freelancers for job opportunities as well as dates and times the opportunities arrived
Staff and Management Team
- Small, limited business - 16 members of staff overall
- Emma Bond - Founder and Director
- Hannah Law - Founder and Director
- James O'Toole - Associate, Design and Creative, Freelancer
- Laura Riganti - Design and Creative, Freelancer
Finances
- Tells potential employees the salary options for the jobs they could apply for
- Shows customers the overall salaries for recent job offerings
UpWork
Executive Summary
- Book a specific freelance worker for what you need
- To create economic opportunities
Business Overview
- Find and choose a specific freelancer
- Shows work profile of freelancers
- Shows how much a freelancer charges per hour
- Shows success rates of jobs
- Shows where the freelancers are based
- Book a specific freelance worker
Sales and Marketing
- Shows work profile of freelancers
- Shows how much a freelancer charges per hour
- Shows success rate of jobs
- Shows where the freelancers are based
- Putting community first
Operations and Resources
- Shows cost per hour per freelancer
- Shows work profile of freelancers
- Shows success rate of jobs
- Shows where the freelancers are based
- Variety of job opportunities to apply for listed under several headings;
- Web, Mobile & Software Development
- Design & Creative
- Writing
- Sales & Marketing
- Admin Support
- Customer Service
- Data Science & Analytics
- Engineering & Architecture
- Each job opportunity heading has tick-box options to narrow down work opportunities for potential employees - including exact area of the job an employee may want to work in and how long they want their work to be (large project-based work, long-term contracts or short-term work), project duration and level of experience needed
- Provides a sign up application to gain free quotes for the job
Planning
- Post a job
- Freelancers ask about job
- Collaborate for the work
- Shows how much a freelancer charges per hour
- Shows success rate of jobs
- Shows where the freelancers are based
Staff and Management Team
- Small business management - limited amount of staff
- Stephane Kasriel - CEO
- Brian Kinion - CFO
- Brian Levey - Chief Business Affairs and Legal Officer
- Hayden Brown - Chief Marketing and Product Officer
Finances
- W-2 Through Upwork Payroll
- Freelancer pays $25.97 per hour
- Taxes and fees $5.97 (23%)
- Worker gets $20 (on assumption that an employee earns $20 per hour)
- Through a tradition staffing agency
- Freelancer pays $27 per hour
- Taxes and fees $7 (26%)
- Worker gets $20 (on assumption that an employee earns $20 per hour
Executive Summary
- Used to discover and connect with designers and creative talent
- Upload self-created work
- Large business - displays other designers and artists to increase business' popularity and increase income for independent companies/artists
Business Overview
- Shares screenshots of current projects
- Help enhance portfolios
- Share work to potential worker
Sales and Marketing
- Online store with Dribbble products
- Online apps
- Connections with other brands (Google, LinkedIn, Apple, Spotify etc.)
Operations and Resources
- Have connections with Apple, Airbnb, Ideo, Facebook, Google, Dropbox, Redbull, Ralph Lauren, Slack, Shopify and Lyft
- Use of their online store to bring income to other smaller businesses on the website as well as Dribbble itself, with Dribbble products
- Dribbble apps for mobile devices and Dribbble integration apps available for mobile devices - both to spread accessibility on various platforms - wider gain of audience
Planning
- Shares screenshots of current projects
- Help enhance portfolios
- Share work to potential worker
Staff and Management Team
- Michael Sacca - Vice Principal of Product
- Sarah Kim - Account Executive
- Kim Boyd - Community Support Specialist
Finances
- Online store with Dribbble products and other independent artists' works - promotes both the business' work as well as other creative companies and artists products
- Connections with other brands (Google, LinkedIn, Apple, Spotify etc.)
Looking at all three business' websites, I can conclude that each one uses bold colours and legible fonts - both of which are suitable for their websites in terms of visual aesthetics and suitability in terms of audience needs - as well as the variety in costs for employment and products.
When analysing the colour scheme and fonts, 'Tomorrow London' uses a largely black and white theme for both their fonts and general background of their website. This creates a sense of no-nonsense and is very driven by professionalism for the business. In addition to this, the website consists of the fonts Helvetica, TeX Gyre Cursor Regular and Arial, sans-serif; these fonts show the identity of business smart and professionalism for both the company and its staff - with each font being easily read as well as still upholding the reputation of a well-run business. The company also allows for customers and other clients to see who they may be in contact with and/or work for by having brief profiles of the members of staff and images of them to connect with the profiles, keeping the business identity largely business-driven but also the human side of seeing potential colleagues and employers. The fonts they primarily use are clear to read, but are still unique - still providing the idea of business suitability but in a breaking-the-mould way which makes it individualised at the same time.
This can also be applied to the website for 'Dribbble' - using the fonts Haas Grot Text R Web, Helvetica, Helvetica Neue, Arial and sans-serif as yet another group of easy-on-the-eye fonts for customers to read and access their products displayed on the website, using the same fonts as 'Tomorrow London'. Whilst 'Tomorrow London' focuses on a black and white house style for both their brand and website, 'Dribbble' uses black, white and pink as part of their house-style branding and website colour scheme; this follows the same professional and business-ready theme that 'Tomorrow London' is approaching but with the use of the pink to add a brighter and a colourful flare to both the business and its identity - retaining its aesthetics in terms of of colour scheme and suitable nature in terms of legibility and identity.
Freelance hiring business 'Upwork' takes a similar approach in the use of black and white, however, the rest of the colour palette extends to uses of a slightly dark green and a darker teal. The addition of these two colours helps the text boxes on the site appear more bold but keeps the colour scheme suitable for both the identity of the business as well as its appearance and ability to be read by potential customers. The colour scheme still has the appeal of being a no-nonsense business but also allows for customers to see who they may choose to hire as a freelancer, showing an image of each worker that has created a profile on the website, how much they charge per hour and what they are proficient in. Even when looking at the fonts, 'UpWork' uses Gotham SSm, Helvetica, Arial and sans-serif as their choice for suitable fonts for their website and business, using Helvetica, Arial and sans-serif like both 'Tomorrow London' and 'Dribbble', suggesting that said three fonts are very suitable in terms of how easy they are to read but also perception of business-ready.
All three businesses and their websites show the costs for products and if offering job placements, how much a job will pay. 'Upwork' allows users to create business profiles, which advertise themselves towards different work professions that they are best suited for. This includes their name, where they are based, what they charge per hour (for example, this can be as low at $29 per hour to even $80 an hour), what they do for their freelance business and their services to which they can provide. This potential customers to see what kind of freelance worker they are looking for and which one would suit them best for their work that they have, based on the several pieces of information as well as how that may affect their chances of working for a business. 'Tomorrow London' does this similarly and also the reverse of this; they show their permanent freelance workers that they have as part of their staff and also has their personal profiles showing what their main focus is, to help potential customers find a suitable worker. They also have a series of job listings on their page, each having a link to the job application, what the job is, when the job was posted on their website and how much they are paying potential workers; this can be quite varied and, for example, can offer around £220-£250 per day up to £55kpa to £65kpa. This gives potential workers an idea of what jobs they can find and the general pay rate based on the type of work they are looking to do. On their website, 'Dribbble' allows for users to post work opportunities, self-made products from users businesses for the 'Dribbble' online store and connect with other businesses. For the work opportunities, the pay rates will be dependent on the business which is asking for employees - so some of the pay rates will fluctuate depending on the business' offers, however this is not displayed directly on their job board pages. However, if a potential employee wishes to contact a business, they can through these posted job offerings as well as through a filter search to find designers for their business, looking for specific key elements through this process. In terms of the online store, 'Dribbble' products will be charged around the price range the business owners choose to charge - for example, a 'Gameplan journal' will cost $18 whereas a 'Hotline crew' sweatshirt will cost $40.
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